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UPS Pullman Brown Brand Tone card

BRAND TONE REFERENCE 10 / 40

UPS Pullman Brown

UPS · Logistics (1907)

#351C15 Brand Tone round
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Scoring color values

Use these numbers to review the Brand Tone answer after playing the UPS card.

HEX
#351C15
RGB
53, 28, 21
HSB
13°, 60%, 21%
HSL
13°, 43%, 15%

Nearby dark browns for comparison

#362115
#361815
#36211C
#36170F
#1A0E0A

Target answer for this round

After you play the UPS Pullman Brown round, compare your guess with the Toon Tone scoring color: #351C15, RGB(53, 28, 21), and HSB(13°, 60%, 21%).

If your guess was close, use the notes below to see whether hue, saturation, or brightness caused the miss. The goal is not to memorize a universal brand manual; it is to replay this Brand Tone card with a sharper color memory.

The target sits in the red family at hue 13°. It is near the red wrap point, where a few degrees can change the color from warmer red to crimson. Saturation is 60% and brightness is 21%, so the match depends on more than the broad color name.

Common misses

For this logistics round, the most common miss is missing the red wrap point by a few degrees. If your answer looks close but scores poorly, compare the hue before changing every slider.

Watch for adding too much chroma for a restrained target. Also avoid making the answer too bright and losing the heavier brand feel; brightness changes often explain why a remembered logo color feels correct but does not match the stored target.

Memory cues for Pullman Brown

A short plan for replaying the UPS card without keeping the answer visible.

  • Remember the target area first: Pullman Brown from UPS.
  • Set hue near 13°; it is right around the red wrap point, where a few degrees can push the answer warmer or cooler.
  • Use saturation as the second checkpoint: moderate saturation; too much color intensity will look less like the stored target.
  • Finish with brightness near 21%; use low brightness; the target depends on restraint more than luminosity.
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