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FedEx Purple Brand Tone card

BRAND TONE REFERENCE 17 / 40

FedEx Purple

FedEx · Logistics (1971)

#4D148C Brand Tone round
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Scoring color values

Use these numbers to review the Brand Tone answer after playing the FedEx card.

HEX
#4D148C
RGB
77, 20, 140
HSB
269°, 86%, 55%
HSL
269°, 75%, 31%

Nearby purples for comparison

#5E148C
#3E148C
#57248C
#45038C
#3A0F69

Target answer for this round

After you play the FedEx Purple round, compare your guess with the Toon Tone scoring color: #4D148C, RGB(77, 20, 140), and HSB(269°, 86%, 55%).

If your guess was close, use the notes below to see whether hue, saturation, or brightness caused the miss. The goal is not to memorize a universal brand manual; it is to replay this Brand Tone card with a sharper color memory.

The target sits in the violet-blue family at hue 269°. It is between blue and violet, so overshooting hue can make it too purple. Saturation is 86% and brightness is 55%, so the match depends on more than the broad color name.

Common misses

For this logistics round, the most common miss is sliding the hue too far toward cyan or violet. If your answer looks close but scores poorly, compare the hue before changing every slider.

Watch for maxing saturation when the stored answer needs a little softness. Also avoid treating brightness as secondary even though it changes the match score quickly; brightness changes often explain why a remembered logo color feels correct but does not match the stored target.

Memory cues for FedEx Purple

A short plan for replaying the FedEx card without keeping the answer visible.

  • Remember the target area first: FedEx Purple from FedEx.
  • Set hue near 269°; it is between blue and violet, so a small hue miss can make the result look too purple.
  • Use saturation as the second checkpoint: high saturation; keep the color punchy but leave room for the exact brightness.
  • Finish with brightness near 55%; use middle brightness; the color should not feel either washed out or very dark.
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